Your domain matches your brand name
Your domain name should be consistent with your brand name. This makes your website easy to find and reduces any friction in the process. People searching for you online should be able to assume your domain name by hearing your brand name.
Confirm It’s Easy to Spell and Say
Your domain name should be easy to spell and say. There should be comfort in telling friends about your domain name. And they should be able to hear it and know how it’s spelled.
It’s Short Enough, but Accurate
Your domain name should be as short as possible. Because it’s easier to share, remember and talk about.